Master of Social work AT USC Facebook Advertisements

The University of Southern California is another partner of 2U, Inc. and for this projected, I designed a variety of Facebook advertisements using a combination of photography and copy to advertise events hosted by the program. The goal of this project was to keep the designs and copy generic enough so that they could be used across different events. These would eventually be paired with the appropriate captions to provide further details to students.

To achieve this, I designed these advertisements keeping the importance of white space in mind. Because the captions would have a lot of information about when and where the event would happen, I decided to give the text in the ad as much breathing room as possible. I chose bright and airy photography to resemble the treatment of the text.