SIMMONS COLLEGE STYLE GUIDE

As a program partner of 2U, Inc., Simmons College requested a redesign of its 2U affiliated style guide. Simmons College has been a long-standing client of 2U, Inc. and has established several online master's programs during this time. Because this style guide encompassed four of their programs, condensing all the information was the primary goal of this project.

Each program had its own set of logos that needed to be formatted in a way that could be understood without clashing with the other programs. I found that using a semi-consistent grid layout for each set of logos, color palettes, and sample ads and banners was the most concise and clean way to present the information. With the help of some of 2U, Inc.'s amazing copywriters, I was able to design a much more user-friendly style guide.

Click the button below to take a look the complete style guide.